It Started With a Smell

A few years ago, our founder noticed that freshly washed towels and blankets still had a musty, unpleasant smell after coming out of the washing machine.

At first, he blamed the detergent. Then the fabric softener. Then the wet dog lying on the blankets. But no matter what he changed, the smell kept coming back.

So he looked deeper inside the washing machine. What he found was not pretty.

A Problem Pet Owners Know Too Well

Pet hair does not simply disappear during a wash cycle. Over time, hair, dander, detergent residue, fabric softener, dirt, and odor causing grime can collect inside the parts of the machine people rarely see.

This buildup can hide around the drum, rubber seal, filter, drain system, and internal water paths.

It may be the reason pet blankets still smell after washing, clean clothes pick up a musty odor, or the washing machine itself no longer feels truly clean.

What We Built

DeepRinse was created with one goal: to make deep washing machine cleaning simple for pet owners.

Our Washing Machine Cleaner Pro is designed to help clean the hidden buildup regular laundry detergent was never made to target. It helps tackle pet hair residue, dander, detergent film, limescale, dirt, and odor causing grime from deep inside your machine - not just on the surface.

No complicated routine. No scrubbing. No guessing with random cleaning hacks. Just one tablet, one empty hot cycle, and a washing machine that feels fresher again.

Who We Are

DeepRinse is a small home care brand built for real households with pets.

We believe cleaning products should solve the problems pet owners actually deal with at home: lingering odors, fur-covered laundry, dirty seals, hidden buildup, and washing machines that no longer clean like they used to.

Most people were never taught that their washing machine needs cleaning too - especially when it regularly handles pet beds, blankets, towels, and clothing covered in hair and dander. We are here to make that habit simple.

Our Promise

Every product we create has to pass one simple test: would we use it in our own home, around our own pets?

If the answer is yes, it earns the DeepRinse name.